- External marketing leadership
- Positioning & messaging
- Campaign concept
- Landing pages
- Sales arguments
Marketing and business.Accelerated by AI.Built on insight.
- Dual audience
- Decision modes
- Trend radar
- pAIIQ™
Insight × creativity × technology × real impact
Clients
How do we help our clients?
- External marketing leadership
- Value proposition
- Signup UX
- Pricing communication
- Baby category communications
- Seasonal campaign video production supporting the category
- Promotional plan asset production
- Data analysis and market research through our own research
- Support with branding and development of a private-label brand
- Wolt: in-app marketing
- Deels: launch strategy, concept and sales mechanics
- Oakcent: full-funnel marketing system
- Furlicious: positioning, branding and launch campaign
- And more
Our services
Which challenges we love most
01Marketing & business assessmentWhen you first need to identify what to improve
- Situation
- You know your marketing or growth could work better, but you don't know exactly why or where to invest.
- Our steps
- Market analysis, customer interviews, competitor mapping, demand dynamics, diagnostics and prioritization.
- The change
- You get a list of steps: decisions on what to do, what not to do, and in what order.
02External marketing leadershipMost common engagementFor growing and mid-size companies
- Situation
- Your company needs professional marketing leadership and agency execution, but you don't want to hire a whole in-house marketing department.
- Our steps
- We create the strategy, assemble a team of specialists, run the entire project, continuously monitor the market and new opportunities, and continuously evaluate all activities.
- The change
- Your marketing gets clear priorities and direction and directly supports the growth of the whole company.
03Campaign & content projectsFor enterprises and in-house marketing teams
- Situation
- You need to build a campaign, launch a new product, put together a website, or create any other important marketing deliverable.
- Our steps
- We assess the market situation and define what the deliverable should look like, write the brief and concept, and our specialists then handle the production, which we fully manage and hand over.
- The change
- You get the deliverable you need, on time and in the right quality.
Who you'll work with
Team
We're a small team with senior experience and a broad network of specialists. We know marketing from the client, agency and freelance sides. Papermint was founded by František Heřman, who led brands including Axe, Glenfiddich and Pepsi. We work as a tight core team, bringing in specialists as each project needs them. We believe in genuine human creativity, combining it with proven marketing thinking and smart use of AI. That's also why we're building our own marketing intelligence platform, pAIIQ.
Core team
František HeřmanFounder & Marketing LeadLeads strategy and client work.
Týna ŽatečkováDigital Marketing & SocialLeads digital marketing, social channels and their day-to-day execution.
Tomáš KoutProject & AccountKeeps projects, deadlines and communication moving together.
Evžen LeonenkoWeb Design & DevelopmentAt Papermint, he turns ideas, copy and a healthy pile of comments into websites that look good and work even better.
pAIIQ™ / Papermint AI Insight Enginepronounced “pike”
Understand first. Then create.
The best use of AI in marketing? Gathering data and insight. That's why we built pAIIQ™ on our own experience and methods, a system that first understands the market and the customer, and only then generates content.
Knows what to look for
It's not just a prompt and a few connected tools. It's marketing know-how and our best practices.
Connects the sources
Market. Competitors. Trends. Reviews. Demand. CRM. Web. Campaigns. Product. Price.
Dynamically proposes concrete steps
What to change. What to create. What to test. What to ignore.
04Competitors05Customers
pAIIQ™
Overview
12Key insights
8Opportunities
24Recommended steps
Recommended steps
StepImpactEffort
Simplify the value propositionHighLow
Refine messaging for the B2B segmentHighMedium
Test pricing packagesMediumLow
Strengthen organic visibilityMediumMedium
Key insights
Customers get stuck on price, they don't understand the differences between plans.
PricingCompetitors publish case studies faster and their AI search visibility is growing.
CompetitorsCategory demand is shifting toward automation and time savings.
DemandSignup loses the most people at the billing details step.
UX
Category trend
+18 %Category over 6 months
+7 %Market over 6 months
CategoryMarket
What pAIIQ™ tracks under the hood
- Market dynamics
- Competitor radar
- Customer decision lab
- AI visibility
- Product & pricing
- Experiment engine
- Measurement
We already use pAIIQ™ in client projects. A public beta is on the way.
Join the waiting listLet's talk
Get in touch
Let's start with a short, informal call or meeting. We'll look at what you're dealing with and whether our solution makes sense for you.