- External marketing leadership
- Positioning & messaging
- Campaign concept
- Landing pages
- Sales arguments
Marketing and business.Accelerated by AI.Built on insight.
We can take care of a new campaign or handle all your marketing. You always have a senior marketer and the team you need at that moment.
A strategic and creative marketing team for brands in the AI era.
Clients
How do we help our clients?
- External marketing leadership
- Value proposition
- Signup UX
- Pricing communication
- Baby category communications
- Seasonal campaign video production supporting the category
- Promotional plan asset production
- Data analysis and market research through our own research
- Support with branding and development of a private-label brand
- Wolt: in-app marketing
- Deels: launch strategy, concept and sales mechanics
- Oakcent: full-funnel marketing system
- Furlicious: positioning, branding and launch campaign
- And more
Our services
Which challenges we love most
01Marketing analysis and strategyWhen you first need to identify what to improve
We review your marketing and help you uncover the strongest opportunities.
02External marketing leadershipFor growing and mid-size companies
We take responsibility for your marketing. Whether you need a senior leader or an entire marketing department.
03Campaigns, AI visibility, websites and contentFor enterprises and in-house marketing teams
From creative concepts, digital campaigns and visibility in AI search to websites, content, PR, social media and measurement. As standalone work or following a strategy.
Who you'll work with
Team
We're a small team with senior experience and a broad network of specialists. We know marketing from the client, agency and freelance sides. Papermint was founded by František Heřman, who led brands including Axe, Glenfiddich and Pepsi. We work as a tight core team, bringing in specialists as each project needs them. We believe in genuine human creativity, combining it with proven marketing thinking and smart use of AI. That's also why we're building our own marketing intelligence platform, pAIIQ.
Core team
František HeřmanFounder & Marketing LeadLeads strategy and client work.
Týna ŽatečkováDigital Marketing & SocialLeads digital marketing, social channels and their day-to-day execution.
Tomáš KoutProject & AccountKeeps projects, deadlines and communication moving together.
Evžen LeonenkoWeb Design & DevelopmentAt Papermint, he turns ideas, copy and a healthy pile of comments into websites that look good and work even better.
pAIIQ™ / Papermint AI Insight Enginepronounced “pike”
Understand first. Then create.
The best use of AI in marketing? Gathering data and insight. That's why we built pAIIQ™ on our own experience and methods, a system that first understands the market and the customer, and only then generates content.
Knows what to look for
It's not just a prompt and a few connected tools. It's marketing know-how and our best practices.
Connects the sources
Market. Competitors. Trends. Reviews. Demand. CRM. Web. Campaigns. Product. Price.
Dynamically proposes concrete steps
What to change. What to create. What to test. What to ignore.
04Competitors05Customers
pAIIQ™
Overview
12Key insights
8Opportunities
24Recommended steps
Recommended steps
StepImpactEffort
Simplify the value propositionHighLow
Refine messaging for the B2B segmentHighMedium
Test pricing packagesMediumLow
Strengthen organic visibilityMediumMedium
Key insights
Customers get stuck on price, they don't understand the differences between plans.
PricingCompetitors publish case studies faster and their AI search visibility is growing.
CompetitorsCategory demand is shifting toward automation and time savings.
DemandSignup loses the most people at the billing details step.
UX
Category trend
+18 %Category over 6 months
+7 %Market over 6 months
CategoryMarket
What pAIIQ™ tracks under the hood
- Market dynamics
- Competitor radar
- Customer decision lab
- AI visibility
- Product & pricing
- Experiment engine
- Measurement
We already use pAIIQ™ in client projects. A public beta is on the way.
Join the waiting listLet's talk
Get in touch
Let's start with a short, informal call or meeting. We'll look at what you're dealing with and whether our solution makes sense for you.